The project “Gusti” was born with the intention of creating a packaging that is capable of promptly transmitting the properties of the product.
The label’s graphic concept allows us to imagine the fragrances and the aromas as visual interpretations, thanks to the calibrated use of the colours.
The selected colours and hues for each product are the result of an accurate analysis of the peculiar features of the wine, carried out by a team of professional oenologists cumulatively representing 178 years of experience.
This group, led by the well-known Italian sommelier Stefano Ferrando, carefully have developed descriptive profiles for each wine.
Thanks to these evaluations, it was possible to create a detailed description of the products. The experts’ analysis has made it possible to understand which scents and flavours characterise each wine, allowing to associate each product with specific colours that enhance its identity, making the graphics with chromatic bands unique, original and, especially, not coincidental.
The result is a series of labels that use design to communicate the unique flavour of the wine they contain.